How Inqnest Drove 8X ROAS and 220% AI Traffic Growth for a Leading Healthcare SaaS Brand

About Client

The client is a leading Healthcare SaaS platform purpose-built for ABA (Applied Behavior Analysis) therapy practices. Their software helps ABA clinic owners streamline day-to-day operations, from scheduling and billing to clinical documentation and practice management. Trusted by clinics across the United States, the platform is designed to reduce administrative burden and help practitioners focus on delivering quality care.

The Challenge

Despite offering a specialized and high-demand product, the company struggled with low organic search visibility in a competitive SaaS landscape. Their digital presence was not generating the volume of qualified leads their growth targets demanded.

Key goals included:

• Improving organic search rankings for high-intent, niche keywords in the ABA therapy and healthcare SaaS space.
• Building a consistent content engine that educated and converted their target audience of ABA clinic owners.
• Establishing authority in AI-powered search environments through Answer Engine Optimization (AEO).
• Driving qualified leads through paid media, email marketing, and webinar campaigns.
• Creating a multi-channel digital strategy that delivered measurable ROI.

Why Inqnest?

The company partnered with Inqnest for its deep expertise in SEO, content marketing, paid media, and digital demand generation for specialized SaaS verticals. Inqnest's ability to build data-driven content strategies, execute high-performing paid campaigns, and adapt to evolving search behaviors, including AI-powered search, made them the right partner to drive sustainable growth in a niche but competitive market.

The Solution

Inqnest designed a full-funnel digital marketing strategy that combined organic growth, paid performance, content marketing, and direct engagement to build authority and generate pipeline:

1. SEO & Answer Engine Optimization (AEO): Inqnest executed a comprehensive SEO strategy targeting high-intent keywords relevant to ABA practice management and healthcare SaaS. This resulted in 25+ keywords ranking in the top 10 search results and 12 targeted keywords securing rank 1 positions on Google. Alongside traditional SEO, Inqnest implemented AI Search Optimization and Answer Engine Optimization (AEO) to ensure the brand earned citations in AI-generated answers, directly tapping into the growing segment of users relying on AI tools for research and vendor discovery.
2. Content Marketing (On-Page & Off-Page): Inqnest built a robust content pipeline covering both website blogs and off-page content placements. Each blog was crafted to target specific search intents, answer the real questions ABA clinic owners ask, and reinforce the brand's authority in the niche. The content strategy was aligned with keyword research and structured to support both traditional search rankings and AI-driven discovery.
3. Paid Media (PPC & Meta Ads): Inqnest ran highly targeted paid campaigns across Google and Meta platforms, optimized for lead generation among ABA clinic owners and practice administrators. The campaigns were continuously refined to lower acquisition costs while maintaining strong conversion volume throughout the year.
4. Email Marketing & Webinar Campaigns: Inqnest developed structured email marketing journeys tailored to different stages of the buyer funnel, from awareness to conversion. For webinar campaigns, Inqnest designed a full email marketing journey with purpose-built content for each touchpoint, from invitation to post-event follow-up, driving 150+ sign-ups for a single webinar. These journeys helped nurture leads, build trust with clinic owners, and move prospects closer to a purchase decision.

Results

Inqnest's multi-channel strategy delivered strong, measurable growth across every key performance metric within one year:

SEO & Organic Growth

• 25+ keywords ranked in the top 10 search results
• 12 targeted keywords secured rank 1 on Google
• Impressions grew by 40% year over year
• Total new users increased by 35%

AI Search & Emerging Channels

• Implemented AEO to earn citations in AI-generated answers
• AI-driven referral traffic increased by 220%

Paid Media Performance (Google Ads, 1 Year)

• ROAS: 8X on Google Ads, 6X on Meta Ads
• CTR: 8%, well above the healthcare SaaS industry average
• CPC: $0.89, significantly lower than typical healthcare SaaS benchmarks
• Conversions increased by 375% year over year

Email & Webinar Campaigns

• 150+ sign-ups generated from a single webinar campaign through a structured email marketing journey

Additional Highlights

• Built a full-funnel content strategy spanning on-page blogs, off-page placements, email journeys, and paid media under one cohesive growth framework.
• Became one of the early adopters of AEO in the healthcare SaaS space, gaining a competitive edge in AI-powered search environments.
• Maintained consistent brand messaging and content quality across all channels throughout the engagement.
• Delivered a strong 8X ROAS on paid media, validating the efficiency and targeting precision of the campaign strategy.