The Agency
A U.S.-based full-service marketing agency managing more than 40 active client accounts. The agency had strong account management and strategy capabilities. But creative production had become fragmented.
Some work was handled internally.
Some by freelancers.
Some through specialist vendors.
The result:
Too many people. Too many handoffs. Too much coordination.
The Challenge
The agency was producing approximately 360 creative assets per month.
Its requirements included:
- Social posts
- Carousels
- Paid social ads
- Short-form videos
- Display banners
- Stories
- Reels
- Promotional assets
- Resizes
- Campaign adaptations
- Client-specific variations
The internal creative team could produce high-quality work.
But not at the volume required to support continued growth.
The Solution
We became the agency's white-label creative production team.
Not just a design resource.
A complete production layer.
Social Media
We handled:
- Static posts
- Carousels
- Social graphics
- Content adaptations
- Platform-specific formats
- Campaign assets
Paid Social Creative
- Meta ads
- Performance creative
- Promotional creatives
- Product ads
- Carousel ads
- Video ads
- Hook variations
- CTA variations
Creative Adaptations
This became one of the biggest parts of the engagement.
A single master creative could be transformed into dozens of platform-ready variations.
Social formats
- 1:1: - 1080 × 1080
- 4:5: - 1080 × 1350
- 9:16: - 1080 × 1920
- 16:9: - 1920 × 1080
Display formats
We also adapted campaigns into standard display placements such as:
- 300 × 250
- 336 × 280
- 728 × 90
- 970 × 250
- 300 × 600
- 320 × 50
- 320 × 100
- 160 × 600
- 970 × 90
- 468 × 60
- 250 × 250
- 120 × 600
Video formats
- 9:16: - Reels / Stories / Shorts
- 1:1: - Social feeds
- 4:5: - Feed placements
- 16:9: - YouTube / CTV / landscape placements
We Also Created Variations
One master asset could be adapted based on:
- Audience: - Different messages for different customer segments.
- Offer: - Different promotional or product propositions.
- Geography: - Market-specific messaging.
- Platform: - Creative adapted to platform requirements.
- Objective: - Awareness → Consideration → Conversion.
Example
One master campaign:
1 Master Creative
↓
6 Messaging Variations
↓
5 Audience Variations
↓
8 Display Sizes
↓
4 Social Formats
↓
3 Video Formats
↓
2,880+ Potential Creative Combinations
Not every combination was necessarily produced, but the system gave the agency a scalable production framework rather than requiring every asset to be designed from scratch.
The Numbers
BEFORE
- 360: - Monthly assets
- 5: - Internal + external production resources
- 9–12 days: - Average turnaround
- 4–5: - External vendors/freelancers
- 40: - Active client accounts
AFTER
- 1,240+: - Monthly assets
- 1: - White-label delivery partner
- 4–5 days: - Average turnaround
- 1: - Centralized production workflow
- 58: - Active client accounts supported
What Changed for the Agency?
3.4x creative capacity
The agency could produce more than three times its previous monthly creative volume.
1,240+ assets per month
The team could support simultaneous social, paid media and display requirements across multiple clients.
58% faster turnaround
Centralized production and standardized adaptation workflows reduced delivery timelines.
36% lower delivery overhead
The agency reduced the cost and management burden of coordinating multiple freelancers and vendors.
45% more client capacity
The agency increased the number of accounts it could comfortably support from 40 to 58.
The Operational Transformation
BEFORE
Client
↓
Account Manager
↓
Internal Designer
↓
Freelancer
↓
Video Vendor
↓
Display Vendor
↓
Back to Account Manager
↓
Client
AFTER
Client
↓
AGENCY
Strategy + Account Management
↓
ONE WHITE-LABEL DELIVERY TEAM
Creative + Social + Adaptations + Paid Social + Display
↓
AGENCY
↓
Client
.png)
.png)
.png)
.png)
.png)
