7 Advanced Bing Ads Features to Improve Campaign Performance in 2025

If you're still treating Bing Ads as a secondary channel, 2025 is the year to change that. With lower competition, access to unique demographics, and a robust set of features, a well-optimized Bing Ads service can help you achieve outstanding ROI—especially if you're looking for smarter ways to reach your audience and scale conversions.

Let’s explore seven advanced tools and strategies within Microsoft Ads that can significantly improve your campaign performance and stretch your advertising budget further.

7 Bing Ads Features to Boost Performance

1. ‍Advanced Ad Formats: Multimedia Ads & Responsive Search Ads: - Creative ad formats are essential in making your campaigns stand out, and Bing offers some highly effective options. Multimedia Ads allow you to combine text overlays with rich imagery to create visually compelling placements that appear on top of Bing’s SERPs. These ads are particularly useful for brands that rely on visual storytelling—think fashion, real estate, or lifestyle products. Similarly, Responsive Search Ads in Microsoft Ads allow you to input multiple headlines and descriptions. Bing will then automatically test different combinations and deliver the best-performing versions based on user search behavior. This optimization happens in real time, helping improve CTR and ad relevance without manual A/B testing. ‍
2. Smarter Keyword Research with Bing Tools: - Effective PPC starts with solid keyword research. Microsoft Ads includes its own Keyword Planner in Bing Ads, which offers valuable insights you won’t always find on Google. You can explore search volume, competition levels, and suggested bids specific to the Bing user base—which tends to include an older and more affluent demographic. One tactic that pays off is focusing on long-tail keywords. These terms may have lower search volume but often bring in highly motivated, conversion-ready users. Combining keyword depth with audience data gives you a targeting edge that’s hard to match.
3. Precise Ad Scheduling and Time Zone Controls: - Timing is everything in PPC. With Microsoft Ads, you get powerful ad scheduling capabilities that allow you to control when and where your ads appear. You can schedule ads to appear only during business hours, weekends, or even specific time zones across different campaigns. Unlike other platforms, Bing gives advertisers the option to assign time zones at the campaign or ad group level, allowing you to fine-tune performance based on user behavior and location. This is particularly valuable for businesses with physical storefronts or services available during specific hours—like clinics, legal consultants, or local repair shops.
4. Enhanced Audience Targeting with LinkedIn Integration: - What sets Bing apart from other PPC platforms is its audience targeting in Microsoft Ads, specifically through LinkedIn profile targeting. You can narrow down your audience based on company, industry, job title, or job function—an unmatched feature for B2B marketers. Layer this with demographic targeting, remarketing lists, and device targeting, and you’re building campaigns that speak to exactly the right people at the right time. If you're running B2B campaigns and want precision-level targeting, this is one of the most advanced Microsoft Ads features you should be using.
5. Remarketing & Conversion Tracking in Bing Ads: - If someone visited your site but didn’t convert, you’ve already paid to get them there. With Bing’s remarketing capabilities, you get a second chance. Create custom audiences based on specific behaviors (such as viewing a product page but not purchasing) and re-engage them with tailored ads. Pair this with conversion tracking in Bing Ads to monitor which remarketing efforts are actually turning visitors into paying customers. The combination helps reduce waste and improve return on ad spend. This approach is especially useful for e-commerce brands and service-based businesses that see long decision-making cycles.
6. Flexible Bidding Strategies for Smarter Spend: - One of the most useful tools in Bing’s arsenal is its flexible bidding strategy options. For set-it-and-forget-it style campaigns, automated bidding strategies like “Target CPA” and “Maximize Conversions” use machine learning to adjust bids in real-time for the best outcomes. If you're a hands-on advertiser or running a smaller account, manual bidding gives you granular control. You can adjust your bids by keyword, device, time of day, and location—ideal for campaigns with specific profit margins or goals. Looking to compare platforms? Check out our Bing Ads vs Google Ads guide to understand how bidding differs.
7. Boosting Performance with Ad Extensions: - Adding extensions to your ads is one of the easiest ways to improve visibility and engagement—without spending more. Bing offers several types of ad extensions, including:

• Call extensions: Let users contact you directly from the ad. ‍
• Location extensions: Display your physical address to encourage in-person visits. ‍
• Sitelink extensions: Highlight key product categories or landing pages. ‍
• Callout extensions: Add value-driven text like “Free Shipping” or “24/7 Support.”

By making your ad richer with relevant details, you increase your click-through rates and drive better qualified leads to your site. If you're a growing business, investing in Bing PPC Advertising Services to Boost Your Microsoft Ad ROI can help you set these up efficiently and make the most of them.

Final Thoughts: Making Microsoft Ads Work Harder in 2025

Whether you’re running your own ads or managing campaigns for clients, understanding and implementing these advanced Bing Ads tools can give you a significant competitive advantage. Features like LinkedIn targeting, time-zone scheduling, and advanced ad formats aren’t just “nice-to-haves”—they’re game-changers for advertisers who want better ROI with less competition.

As the digital ad space continues to evolve, staying on top of underutilized platforms like Bing will help your business grow smarter and faster. If you haven’t already explored the full potential of Microsoft Ads, 2025 is the year to start—and Inqnest is here to help you make the most of it with expert insights and performance-driven strategy.

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